Development
·
6 min read
Building fast websites that actually convert.
Den Viliamson
Speed is a feature. A one-second improvement in load time can lift conversions more than any redesign.
Performance is the most underrated part of web design. Visitors don’t wait, and search engines reward sites that respect their time.
Budget before you build
We set a performance budget at kickoff — page weight, requests and Largest Contentful Paint targets — and treat it like any other requirement.
Ship less
Modern image formats, lazy loading and trimmed scripts usually halve page weight without touching the design.
“The fastest request is the one you never make.”
Keep measuring
We monitor Core Web Vitals after launch, because new content and plugins slowly erode speed over time.
