Digital
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6 min read
E-commerce design trends worth watching this year.
Rosald Smith
From one-tap checkout to shoppable video, these are the patterns shaping online stores right now.
Online shoppers expect speed, trust and a little delight. The best stores deliver all three without getting in the way.
Frictionless checkout
Wallet payments and guest checkout are now table stakes. Every extra field costs sales.
Rich product storytelling
Short videos, 3D views and real customer photos answer questions before they’re asked.
“Trust is the conversion rate’s best friend.”
Personalisation that respects privacy
Smart recommendations based on on-site behaviour feel helpful — as long as they never feel creepy.
