Strategy
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8 min read
From brief to launch: inside our agency process.
Den Viliamson
A transparent look at the five stages every Digiency project moves through, and why each one matters.
Clients sleep better when they know exactly what happens next. Our process is designed to be predictable without being rigid.
1. Discover
Workshops, interviews and analytics reviews define the problem and the metrics we’ll use to judge success.
2. Define and design
Strategy turns into wireframes, then high-fidelity design, with weekly reviews so feedback never piles up.
3. Build and launch
Development runs in short sprints. We QA on real devices and launch with a checklist that covers SEO, analytics and accessibility.
“A good process makes great work repeatable.”
4. Grow
After launch we measure, learn and iterate — because a website is never really finished.
